The Association of the Gaming Industry in Bulgaria (AGIB) presented the latest trends in the gaming industry in Bulgaria and Europe and the role of Bulgaria as a technology hub for leading campaigns in the gambling sector at the Inter Expo Center, a BGNES reporter reported.
Angel Iribozov, Chairman of the Board of AGIB, emphasized that the importance of the sector for the economy is great. He stated that the industry is one of the fastest growing and the worldwide revenue will grow to 700 billion dollars.
Regarding the Bulgarian economy, Iribozov said: "In 2022, tax revenues have grown by 36% - about 327 million BGN. 286 million BGN have been brought in, which is an increasing level of tax revenues with 100% collection."
"Registered gambling addicts as of September 30 are 21,380 people. Anyone can register as an addict and these individuals do not have access to gambling halls," he commented, noting that the sector provides many jobs and Bulgaria is a technological hub for leading global companies that are manufacturers in this industry and especially in gaming.
For his part, Dr. Joerg Hofmann, a senior partner at Melchers law firm with extensive experience in gaming legal practice, noted that technology is driving the gaming sector forward.
"Regulators, legislators and politicians should be aware of technological trends. It is important to protect the user and the player. The demand for mobile games is increasing, especially among young people," he added.
Hoffman said AI and augmented reality are increasingly important. It used to be played in physical casinos and arcades. Today, however, technology sets the trend and enhances the user experience. AI can also detect problematic behavior of the player and help him to avoid it," Jörg Hoffmann added. "Sofia and Bulgaria have realized the trends and have an excellent reputation," he added.
The Secretary General of the European Association for the Study of Gambling (EASG), Peter Remmers, suggested that the creation of an Association for Responsible Betting, as has already been done in Bulgaria, is the way forward.
Gambling law specialist Gemma Boor looked at the issues facing advertising in the gaming industry.
"In many countries there are industry advertisements everywhere, both online and in urban environments. The subject is very highly politicized. Its opponents are trying to limit advertising, but this is not the most useful measure," Buur said. According to her, a complete ban can only help the black market, and advertising strengthens competition in the legal sector.
Alexis Viseni, co-founder of Unibo with a background in eSports, noted the development of AI and the contribution of technology to the sector. He stated that AI helps organizers and vendors develop a product that entertains people.
"At the same time, AI can prevent abuses," he added. /BGNES
