This year's Super Bowl was watched by an average of 123.4 million people in the US, making it the most-watched broadcast since the 1969 moon landing.
Preliminary U.S. television ratings put Sunday's game just after the historic Apollo 11 landing, which was watched by an estimated 125-150 million people.
The Kansas City Chiefs beat the San Francisco 49ers 25-22 in overtime.
The long-awaited presence of Taylor Swift, who was watching her boyfriend Travis Kelce, may have boosted the numbers among the viewing audience.
In the run-up to the event, there was speculation about whether Swift would be able to return from Japan, where she was on tour.
According to Variety, it's debatable how much it affected viewership numbers, but consumer research firm Numerator has concluded from an express poll that 20% of Super Bowl viewers supported the Chiefs because of the singer's relationship with Kelce.
The cameras were certainly enjoying the Swift factor, including shots of the star entering the gym, hanging out with actress Blake Lively and rapper Ice Spice, and kissing Kelce after the match as they celebrated the win.
Of this year's viewers, 112 million out of an average 123.4 million watched the game on CBS, with the rest tuning in on Paramount+, Nickelodeon, Univision, CBS Sports and the NFL's digital channels.
A record 202.4 million people watched at least part of the game, according to media analysts at Nielsen.
This year's figures may have been helped by the fact that Nielsen changed the way it accounts for people watching outside their homes - with friends or family, for example, or in bars.
Last year's Super Bowl game between the Chiefs and the Philadelphia Eagles was watched by 115.1 million viewers./BGNES
