 has chosen Hollywood superstar Margot Robbie as the new face 08 12 2023.jpeg)
Turkish Airlines (THY) has chosen Hollywood superstar Margot Robbie as the new face of its advertising campaigns to promote an upcoming flight route to Australia and strengthen its global appeal.
One of Hollywood's brightest stars in recent times, Robbie is known for her many iconic roles throughout her career and headlining 2023's highest-grossing film, Barbie. The Oscar-nominated actress is currently in talks with THY to play a key role in promoting the airline's revamped route to Australia.
The decision was announced by the chairman of the board of directors of THY Ahmet Bolat, which forms a significant collaboration between the airline and the internationally recognized actress.
“We will start flights to Australia between March 15 and 25, 2024. We are currently in talks with Australian actress Margot Robbie. We plan to bring her to Turkey a week before the flight and explore various places, including the historical site of Gobeklitepe," Bolat said.
"The flight to Australia will involve a layover, a 10-hour layover in Singapore and then an additional seven-hour journey to Australia," he added.
In remarks he made in November, Bolat said the flagship carrier is carrying out a joint project with the Ministry of Tourism, under which they have identified 10 target markets, including the US, Canada, Mexico, Indonesia, Malaysia, Japan, China, South Korea, Australia and Taiwan to attract tourists from these destinations to Turkey.
"We aim to bring 10 million tourists from these countries," he said at the time.
A significant number of Turkish Cypriots, Greeks and Macedonians live in Australia, Bolat said, while expressing hope that around 500,000 to 600,000 tourists from Australia would travel to Turkey. /BGNES
