Lamborghini set a new sales record last year. The Italian sports car maker is not succumbing to the gloomy trends that have hit mass-market car companies.
Lamborghini sold 10,687 cars in 2024. That represents a 6% increase over 2023, which was itself a record year.
Deliveries grew 6% in Europe and the Middle East, Lamborghini's largest market by volume, and 7% and 3% in the Americas and Asia-Pacific, respectively, AFP reported.
"The results underscore the success of strategically balancing supply and demand, along with a well-calibrated order book, reinforcing brand desirability and the residual value of our products," said Stefan Winkelmann, chairman and CEO.
2024 was a transition year for the brand. Lamborghini, whose parent company is Volkswagen Group, switched to producing only hybrid vehicles.
Lamborghini has enough orders for the Revuelto, its first hybrid supercar, to last until 2026, and its Urus SUV will soon be available only as a hybrid.
In August, the automaker unveiled the Temerario hybrid, with a top speed of 211 km/h, designed to replace the base Huracan model.
Lamborghini is in no rush to make all-electric cars, although it has developed an electric concept car in 2023.
"The electric car market won't be mature in 2025 and it won't be too late to have an electric model by 2030," Winkelmann told French newspaper Le Figaro in December. | BGNES
