Tech giant Apple has released major updates to its artificial intelligence (AI) offerings that integrate OpenAI's ChatGPT into its apps, including Siri, on the iPhone.
In a notable change for the privacy-focused company, Apple has partnered with OpenAI to integrate ChatGPT into its writing tools and Siri virtual assistant. This allows users of the latest iPhone or iPad to access the AI chatbot without leaving Apple's ecosystem, AFP reports.
The move, first announced in June, marks Apple's most significant attempt at generative AI as the company aims to compete with rivals Google and Samsung. They have already integrated similar AI features into their Android-powered devices.
Ever since OpenAI launched ChatGPT in 2022, Apple has been trying to convince doubters of its AI strategy after Microsoft and Google released products in quick succession.
ChatGPT's features fall under the iPhone maker's "Apple Intelligence" system. It also includes an AI-powered image editing tool called Image Playground and an emoji generator called Genmoji.
Apple is initially rolling out the new AI-powered features in six English-speaking countries, including the US, Australia, Canada and the UK.
The company plans to add support for 11 more languages throughout the year, starting with a software update in April. | BGNES
