AMD announced its new artificial intelligence chips for everything from cutting-edge data centers to advanced laptops.
In doing so, AMD is challenging runaway market leader Nvidia.
Over the past two years, demand for specialized processors that help develop, train, and operate artificial intelligence applications, such as ChatGPT, has grown sharply.
Despite Nvidia's dominant position in the market, AMD has become one of its most serious competitors, and CEO Lisa Su said the firm's next generation of processors will compete with offerings from rivals such as Nvidia.
"AI is our number one priority, and we are at the beginning of an incredibly exciting time for the industry as AI transforms almost every business, improves our quality of life and changes every part of the computing market," Su said during a keynote speech at Computex, Taiwan's leading technology show.
She also announced that AMD will follow an annual update cycle for its advanced accelerators, with the latest - the Instinct MI325X - scheduled for release later this year.
That followed Nvidia CEO Jensen Huang on Sunday sharing a similar plan for an annual refresh of the company's top products.
With its partnerships with some of the world's biggest laptop companies, Su brought up leaders Microsoft, HP, Lenovo, and Asus, which have touted the inclusion of AMD's Ryzen processors in their AI PCs.
Microsoft is one of the leaders among major tech companies in artificial intelligence, investing billions in ChatGPT creator OpenAI and also rapidly integrating AI features into its products.
Earlier this month, it unveiled its Copilot+ computers - so-called "AI computers" that will run the Windows operating system with built-in artificial intelligence.
Microsoft CEO Satya Nadella said Monday that AMD's Ryzen processors will be included in those machines.
"We're in the midst of a massive artificial intelligence platform shift that promises to change the way we live and work," Nadella said in a video message during Su's speech.
"That's why our deep partnership with AMD, which spans multiple computing platforms from PCs to custom silicon for Xbox and now AI, is so important to us."
Su is just one of several chip industry heavyweights at Computex this year.
Qualcomm CEO Cristiano Amon, Intel boss Pat Gelsinger and Rene Haas of UK chip design giant Arm are also scheduled to deliver keynote speeches.
Tech firms are betting big on artificial intelligence, and Taiwanese manufacturers are central to their plans - the island produces most of the world's most advanced semiconductors, including those needed for the most powerful AI applications and research. | BGNES
