Faux leather trousers, dark denim, striped shirt, and polyester print oversized sweatshirt. Almost everyone has a similar set of clothes in their wardrobe that they periodically replace, gift to a younger sibling or just wonder when to wear.
A team from BGNES and Cantarelli flew to Italy to rock the stands at the Milano Unica 2024 in search of answers about whether the personal fashion consultant will tackle the eternal question of "what to wear today", whether we are getting carried away with "fast fashion" and how the fashion business could be "ethical".
“Ethical fashion is very important because of our planet and environment. We need to take care of our world and try to reduce to the maximum the waste of everything we do“, said Vincenzo Sansonne, art director of Giannetto Portofino.
From startups to young designers, Milano Unica is an opportunity for discussion to find solutions that reduce the environmental impact of the fashion world.
“A main priority should be to make sustainable products”, Sansonne emphasized, adding that he supports the idea of people having personal fashion consultant. /BGNES