Digital fashion game Pocket Styler has joined jewellery brand Thomas Sabo to offer the first collection of jewellery and accessories available in both physical stores and the virtual world.
It has been live since this week and includes over 50 items such as jewellery, sunglasses and watches, "allowing fashion fans to shop in real life and dress their online avatar in the latest looks".
Shoppers can purchase the physical collection on the brand's web store and in select boutiques, while the digital collection is hosted by Pocket Styler.
Among the items sold in stores and virtually are the "Cosmic Amulet" collection, the "Heritage Glam" collection and the "Eyewear" collection.
The companies cite retail analysts who say the global e-apparel market could reach a value of $50 billion by 2030.
Since its launch in 2021, Pocket Styler has had 22 million downloads globally, and time spent playing is 20,000 hours a day. It has over 310 trillion possible outfit combinations. /BGNES