Source Fashion demonstrates the importance of openness in fashion

Leading brands and retailers, including Next, Asos, M&S, Bentley, Belstaff, Saltrock, Axel Arigato, and Liberty London, attended Source Fashion, Europe's ethical sourcing event, which took place at Olympia London, the event organizers announced. The event continues to pave the way for crucial discussions about the value and marketability of transparency in the fashion industry.

One of the highlights of the second day was a talk by Insider Trends' Jack Stratten, who discussed the revolutionary power of retail transparency. Stratten emphasized the link between openness and consumer trust, claiming that transparent firms naturally increase their worth in the eyes of customers.

Stratten concluded his presentation by stating that "cheap isn't a story" and that the garment industry should not presume the endurance of stores like Temu and Shein, or that these value retail models constitute the future direction of travel.

At Source Fashion hot topics also revolved around the potential of returning fashion production to the UK, with industry professionals arguing for a move toward local fashion supply chains./BGNES