In northern Chile's Atacama Desert lies a silent testament to the global fashion industry's waste—a vast landfill where unwanted clothes from around the world find their final resting place. Among the discarded textiles, Rosario Hevia saw an opportunity for change, she tells ELLE.
In 2018, Hevia left her corporate role in financial planning to address the mounting textile waste crisis. Today, she leads two pioneering companies in Santiago, Chile. The first, Travieso, repurposes donated second-hand children's clothes, ensuring they reach those in need. Recognizing the surplus of unusable garments, Hevia co-founded Ecocitex, which transforms damaged textiles into fibers for new products like backpacks, blankets, and pillows.
Ecocitex's innovative approach earned recognition as the Responsible Project of the Year at the Latin American Fashion Awards, fueling Hevia's ambition to expand the company's footprint across Chile. For her, this work is not just about business—it's a commitment to leaving a healthier planet for future generations.
Hevia's ethos extends beyond her businesses; it's a personal mission to reduce environmental impact. She advocates for conscious consumption, urging individuals to prioritize second-hand options and rethink fast fashion's harmful practices.
Her journey is driven by a deep-rooted desire to make a meaningful impact—an ethos instilled during her own struggles with mental health. Inspired by her children, Hevia strives to create a better world, one where compassion and sustainability intersect.
As she continues her crusade against textile waste, Hevia finds solace in the support of her family, who share her passion for social responsibility. Together, they embody the belief that small acts of kindness and conscious choices can spark significant change. /BGNES