The news of store closures is bad for Princess Kate's once-favorite apparel company.
Ted Baker, a 36-year-old British company, is to close 15 of its stores and eliminate about 245 jobs in the UK.
The company, which has entered bankruptcy, was a well-known favorite of the Princess of Wales, who was frequently seen sporting the merchandise.
When the princess wore the brand's signature £300 navy trench coat while still the Duchess of Cambridge, sales of the item increased even further, GB News reported.
Although Kate had owned the navy coat since 2006, her arrival in Summerside during a royal tour of Canada had a significant influence on the brand.
Following Kate's photo shoot featuring the brand, Ted Baker revealed that global sales had increased by over 15% and that UK and European sales had increased by 8.7%.
When the princess visited the Cheltenham Racecourse in 2008, she accessorized her "Jinan" coat with knee-high boots and a black scarf as well.
Approximately 10 years ago, Kate wore the Ted Baker Stardy cream blouse for a royal engagement.
The princess additionally donned a Ted Baker outfit with a poppy motif when she visited Wimbledon in 2017.
About twenty-five head office positions are expected to be eliminated as part of Ted Baker's plan to cut central expenses.
Before the company went into administration, four more locations were set for closure in addition to the eleven already closed stores.
The influence that the princess's style choices have on designers and brands is known as the "Kate Effect."
Following the princess's appearance in one of their garments, brands frequently witness a sell-out of their merchandise.
The Kate Effect intensified as admirers flocked to purchase identical goods after Kate made an appearance in a number of pictures commemorating her 40th birthday.
The British designer Alexander McQueen created three different costumes for the princess to pose in; however, the only color portrait is Kate wearing a vibrant red garment.
Online searches for red dresses spiked after the photographs were made public.
Reiss, the fashion brand's creator, talked about how Kate's appearance in their dress had an impact on commerce.
"There is no doubt that Kate's decision to wear Reiss has had an impact on our brand," stated David Reiss.
"Our website crashed due to the spike in traffic that happened after these pictures of Kate wearing the Shola dress from the company in 2011 were released. When service was restored, the garment quickly went out of stock on the internet.
Similar to this, Sandra Choi, the director of Jimmy Choo, discussed the impact of Kate wearing their shoes to the Baftas.
Choi stated: "[Kate] has so many options when it comes to what to wear; I'm very thrilled when she decides to wear our shoes and bags. I was overjoyed when the Vamp sparked a lot of interest in our stores following her appearance at the LA BAFTA gala. /BGNES