Middle Eastern firms are embracing sustainable fashion by thinking creatively

According to reports, the global fashion business accounts for 4% of annual greenhouse gas emissions. Even if brands are starting to take steps to lessen their carbon footprint, that number is only going to climb due to changing customer behavior and an expanding population. A sacrifice must be made, reported The National. 

Currently, upstream activities like material production, preparation, and processing account for 70% of the emissions from the fashion industry. As a result, brands can take concrete steps to reduce their impact by choosing fabrics and manufacturing processes that minimize waste. 

According to a 2020 McKinsey report that also came to the 4% conclusion, "if no further action is taken over the next decade beyond measures already in place, the industry's GHG emissions will probably rise to about 2.7 billion tonnes a year by 2030, reflecting an annual volume growth rate of 2.7%."

It notes that "this would leave levels at nearly double the maximum required to stay on the 1.5-degree pathway," alluding to the 2015 Paris Agreement's pledge to cut global warming by 1.5 degrees by 2030.

In order to make a big impact, it's essential for firms in the area to think creatively and genuinely commit to changing their business models. A few of these brands are starting to take this on./BGNES