Young designers are creating beautiful, comfortable and sustainable clothes around the world. These new creatives are the driving force that is bringing ethical fashion to life, and their goal is that it will soon become the guiding rule throughout the industry.
A team from BGNES and Cantarelli flew to Italy to rock the stands at Milano Unica 2024 in search of answers to whether the personal fashion consultant will tackle the eternal question of "what to wear today", whether we are getting carried away with "fast fashion" and how the fashion business can be "ethical".
Fashion enterepeneur Mauro Galligari, Tuscan by birth, Milanese by adoption, decided in the early 80s to devote himself to research and avant-garde fashion. This is how STUDIO ZETA was born in his home in Piazza Signoria in Florence, today a real “fashion house” that deals daily with the most important international buyers from over 95 countries around the world. Its multi-brand showroom STUDIO ZETA has served as a launching point for stylists such as Martin Margiela, Antonio Marras, Neil Barrett, Giambattista Valli and MSGM and today presents as many as 70 collections for men and women as a world exclusive.
“Ethical fashion is something extremely important now. We have just one planet and it needs our help”, Mauro tells us. “We have to put attention in every single step and in the fabrics we choose”. /BGNES