Luxury brands are leading the charge in preserving and evolving traditional craftsmanship, from handwork to tailoring, in the face of modern challenges. Backstage at Bottega Veneta's Spring 2024 show, creative director Matthieu Blazy emphasized the importance of innovation in craftsmanship, exemplified by pieces like crochet dresses adorned with raffia pom-poms and leather accessories featuring the brand's signature Intrecciato weave, Harper’s Bazaar reports.
Craft took center stage in numerous spring collections, showcasing a renewed appreciation for handmade techniques. Yet, the tradition of craft is at a crossroads, with luxury brands facing technological advancements and a shortage of skilled artisans. To address this, companies like Bottega Veneta, Dior, Loewe, Prada, and Valentino are investing in initiatives to empower a new generation of makers.
For instance, Bottega Veneta's Accademia Labor et Ingenium in Italy offers comprehensive training programs to nurture artisanal craftsmanship among students and existing employees. Similarly, other heritage houses have implemented their own initiatives, ranging from partnerships with craft schools to internal training programs and exhibitions.
As the demand for skilled artisans grows, design schools are also seeing a renewed interest in physical craft, with students exploring entrepreneurship opportunities in artisanal brands. However, challenges remain in raising awareness of artisanal careers and providing accessible pathways for aspiring makers. /BGNES