Houga Japanese Fashion Brand excites with ageless garments at Tokyo Fashion Week 2024

"Rakuten Fashion Week TOKYO 2024 A/W" is under way from March 11th (Monday) to March 16th (Saturday), 2024.

This season, 43 brands will be participating in this Tokyo fashion festival, with 35 of them holding fashion shows.

The designer is Moe Ishida. The brand started from the 2019 spring/summer season. Based on the concept of "Sprout your veiled gift. Your potential sprouts," Houga offer dress pieces that release one's own senses and emotions and fit the person across eras, ages, and genders.

Dresses and vests with luxurious frills are standard items that can be styled in a variety of ways depending on individual mood that day. /BGNES