Milan is the centre of attention as Fashion Week approaches quickly. On these enchanted days, the city becomes the undisputed ruler of the fashion industry as it plays home to the runway displays of the most esteemed Maisons and up-and-coming designers. There are two such events per year, one for men's collections and one for women's collections. The winter/fall collections are unveiled in January and February, while the summer/spring collections are unveiled in September and October. The most picturesque spots in town were transformed into runways for the event by the participating brands.
Along with New York, London, and Paris, Milan is now considered one of the world's four major fashion capitals. Where did it all start, though?
Italian haute couture finally achieved its due prominence in 1951 when G.B. Giorgini showcased his designs in Florence to international press and customers. In 1958, Milan Fashion Week was founded, drawing influence from these fashion presentations.
But in the 1970s, Milan really took over as Italy's fashion hub. The collections of the well-known designers of today were the main attractions at the first "prêt à porter" displays held in Milan at the Fiera di Milano. Walter Albini, Krizia, and Missoni were among the pioneers of Milanese fashion houses that subsequently welcomed Giorgio Armani, Gianfranco Ferré, Dolce & Gabbana, and Versace. Also, Florentine Houses like Gucci, Roberto Cavalli, Emilio Pucci, and Ermanno Scervino may be found.
As every year, there is fervent anticipation for debuts, confirmations and great returns.
Here are some representatives of the new generation: Domenico Orefice, Institution By Galib Gassanoff, LaTorre, Mordecai by Ludovico Bruno, Noskra, Rubeus Milano, Stuart Weitzman with its first presentation of a men's line, ViaPiave33, Woolrich Black Label By Todd Snyder, Stone Island, which is planning something "more than just a fashion show", and Pronounce.
Among the "sacred monsters" that will return to tread the Milanese catwalks, there is great expectation for Fendi, JW Anderson and Gucci, which will open the kermesse with the man designed by creative director Sabato De Sarno. Presentations include C.P. Company, Church's, and Philippe Model Paris, with Tuomas Merikoski as its new creative director. /BGNES