More and more small fashion brands are producing in a way that does not impact on nature, while big industry is timidly groping for regulatory measures in clothing production, fabrics and innovation.
A team from BGNES and Cantarelli flew to Italy to rock the stands at the Milano Unica 2024 in search of answers about whether the personal fashion consultant will tackle the eternal question of "what to wear today", whether we are getting carried away with "fast fashion" and how the fashion business could be "ethical".
Diefo works for the "minimalist, refined and timeless" Italian clothing brand Alberto Aspesi, founded in 1969.
“Fast fashion is quite dangerous compared to ethical fashion”, he told BGNES.
Diego thinks that the problem lies in the very name "quick".
“It's not real fashion because when we talk about quality, it's about study and planning, while fast fashion is just putting a lot of products on the market of questionable quality”, he emphasized. /BGNES