Young designers are creating beautiful, comfortable and sustainable clothes around the world. These new creatives are the driving force that is bringing ethical fashion to life, and their goal is to soon make it a guiding rule across the industry.
A team from BGNES and Cantarelli flew to Italy to rock the stands at the Milano Unica 2024 in search of answers about whether the personal fashion consultant will tackle the eternal question of "what to wear today", whether we are getting carried away with "fast fashion" and how the fashion business could be "ethical".
Designer Maximilian Noah wants to have personal contact with his suppliers so that he can find the best products.
He is the founder of the brand Max Noah and for him the ethical fashion is of great importance.
“From a sustainability point of view I think it’s the most important part, because the durability of high quality clothes is very long lasting compared to fast fashion”, he told BGNES.
“The tradition and craftmanship behind it is another factor. That’s what I prefer and also sell as my own brand.”, Noah emphasized. /BGNES