Faux leather trousers, dark denim, striped shirt, and polyester print oversized sweatshirt. Almost everyone has a similar set of clothes in their wardrobe that they periodically replace, gift to a younger sibling or just wonder when to wear.
A team from BGNES and Cantarelli flew to Italy to rock the stands at the Milano Unica 2024 in search of answers about whether the personal fashion consultant will tackle the eternal question of "what to wear today", whether we are getting carried away with "fast fashion" and how the fashion business could be "ethical".
"Technology helps for green production from comfortable materials. Every year we can see innovation and we are happy about it”, said Danilo D'amico from the fashion company Scribano Industria Confezioni.
"Now we need better quality instead of massive production. The world is full of bad materials, so in Italy we try to produce the best possible quality for everyone", he added. /BGNES